Why Determination and Persistence Is Essential in Building A Successful Business

Jason Steinberg
3 min readFeb 26, 2021

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Huff & Puff was founded by Nada Alshamsi, a seasoned Emirati Entrepreneur. The founder had a difficult start in life but was determined to build a successful business empire. It was this mindset that drove her into entrepreneurship, which led to the building of her business “Huff & Puff Burger. Huff & Puff is a 100%, fully home-grown United Arab Emirates business concept that was established in 2016. Upon its launch in 2016, the business was an instant success and had gone on to become burger lover’s favorite destination.

Huff & Puff started with a single location in the United Arab Emirates. However, today it has 11 more locations in the UAE, 5 locations in KSA, 1 location in Salalah-Oman, and another location in Kuwait. The business growth and expansion is legendary and it can only be achieved by an owner with a laser-sharp focus. With the passion and desire of this Emirati entrepreneur, there was nothing that could make her lose sight of her business goal. Her attitude goes on to teach other entrepreneurs that business success is mostly dependent on the passion and determination of the founder to see things through.

There were times that Huff & Puff Burger competitors tried to steal their recipe but failed to achieve their goal. This means that the people that are in charge of the recipe are loyal to the business. In business, people can only be genuinely loyal when they know their leader has their best interest at heart. The founder of Huff & Puff Burger understands the importance of having happy and satisfied employees. These employees are always eager to prove to her that they are all in for the success of the business.

Aside from conquering the Middle East, Huff & Puff hopes to become an international restaurant with many branches spread all over the world. This is evidence that business is all about innovation and expansion to cover more grounds (customers). Huff & Puff currently have an international trademark that is registered in at least 165 countries of the world. Being different and unique are the two most peculiar things that have made this business successful over the years.

Aside from being a savvy entrepreneur, the owner of Huff & Puff is also a great philanthropist. She is always looking for ways to give back to the society that has helped in the growth of her business empire. She provides free food to those who need it and also provides financial assistance to the less privileged. This Emirati entrepreneur shows that it is not always about the profits but more about being humane to our fellow human beings.

Here is an advice from this successful business owner, “Be determined to succeed and you will achieve your goal. Keep pushing and never give up no matter the odds against you.”

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Jason Steinberg
Jason Steinberg

Written by Jason Steinberg

Jason is an entrepreneur and is passionate about future tech. He’s scaled multiple companies and enjoys snowboarding in his free time.

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